Home Lifestyle Cette campagne montre la réalité des corps des mamans après leur accouchement

Cette campagne montre la réalité des corps des mamans après leur accouchement

Les études prouvent que 80% des jeunes mères comparent leur corps aux images publiées dans les médias. Plus de la moitié d’entre elles ressentent une pression à retrouver leur silhouette d’avant au plus vite, à peine après avoir accouché.

Tout juste sorties de la maternité, de nombreuses mamans semblent avoir perdu tous leurs kilos de grossesse et afficher une forme olympique sur les réseaux sociaux. Parce que, la plupart du temps, cette image de mère parfaite est loin de correspondre à la réalité, la chaîne de magasins britannique pour bébés et femmes enceintes Mothercare a décidé de lancer une campagne de sensibilisation. Le but: encourager les jeunes mamans à se montrer fières de leur corps post-accouchement.

Des mamans dévoilent leurs corps

Pour sa nouvelle campagne, Mothercare a photographié dix jeunes mamans posant avec leur bébé dans les bras. Les photos sont accompagnées du hashtag #BodyProudMums. Ces femmes dévoilent fièrement leur corps, sans filtre, tel qu’il est, avec des cicatrices, des vergetures et des seins gonflés. La vraie vie quoi!

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At Mothercare, we believe all mums are beautiful and should feel proud and confident about their bodies #BodyProudMums Kesia, 17 weeks after giving birth: “I always knew my body would be different after giving birth, however, I didn’t expect my mind to take so long to get used to seeing myself. I was never “skinny” but I put on more weight than I thought I would. A lot of friends had babies close to me and they post online about their bodies, and I do feel upset sometimes that I haven’t bounced back in the same way they have. I know every woman is different and I am not as hard on myself anymore. I wanted to take part to show people that it is normal to look like this after having a baby. I want to show the baby is more important than the marks!”

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At Mothercare, we believe all mums are beautiful and should feel proud and confident about their bodies #BodyProudMums Harriet, 26 weeks after giving birth: “I loved the idea of celebrating postpartum bodies. I have always struggled internally with my weight and how I feel about myself. I put on 4 ½ stone in pregnancy and have lost about 2 ½ so far. How can I hate my body when it has given me my beautiful baby boy? My body has done something amazing, and to me that’s the most empowering thing. I feel like I’m doing this for all the mums who wear baggy tops or cry when they look in the mirror. To say: you are amazing! I just say to people it took me 9 months to make him – he’s my priority. It will come off, it just takes time. It’s the people who don’t have children who judge the most. Other mums support each other and tell them they are awesome!”

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At Mothercare, we believe all mums are beautiful and should feel proud and confident about their bodies #BodyProudMums Eleanor, 14 weeks after giving birth: “The inspiration behind being part of this project is to show those around me that stretch marks and weight gain don’t define us, that we should embrace our strength and beauty. I am a young mother with many influential people around me, and together we can see the beauty of motherhood. I have always loved my body no matter what, and my friends would look up to me for that. Pre-pregnancy, I had nice curves and my skin was smooth. During pregnancy my body changed dramatically, not just in weight – but also my breasts and skin, in the ways that aren’t considered to be beautiful. I’ve seen people on social media bounce back significantly and speedily to their pre-pregnancy weight, so of course I feel the pressure to do so too. I have found it difficult to see my body in the same way, but as the days go by, I am a few steps closer. I didn’t expect my body to change as much as it did, but I would most definitely do it all over again.”

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Le miracle de la vie

Comment puis-je détester mon corps alors qu’il m’a donné un si beau fils? »

s’interroge Harriet, une des mannequins du jour, 26 semaines après la naissance de son enfant. La jeune maman a participé à la campagne Mothercare pour aider d’autres femmes à accepter leur corps post-accouchement.

Bravo à Mothercare pour ces magnifiques photos empreintes de douceurs et ce message inspirant adressé à toutes les femmes.

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At Mothercare, we believe all mums are beautiful and should feel proud and confident about their bodies #BodyProudMums Sophia, 39 weeks after giving birth: “Before giving birth I was very preoccupied with my figure I worked out a lot and I had very high expectations of myself. Throughout my pregnancy I was shocked at how much changed and it was hard to accept the changes. I had a healthy pregnancy, but it was hard. My belly was full term size at 6 months and it kept growing. I found it really hard to walk and I constantly had people stare in shock at my size. I even had strangers make comments on the size of my tummy. Since giving birth my body image has changed, and I am proud of my body for holding 2 babies. They were born at full term and no health issues. I don’t mind having tummy wrinkles, it’s a small price to pay for these beautiful little girls. To watch my babies grow and achieve their baby milestones inspires me to be healthy and happy and do my best for them – not what social standards tell me I should be.”

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At Mothercare, we believe all mums are beautiful and should feel proud and confident about their bodies #BodyProudMums Nardy, 20 weeks after giving birth: “Being a Mum of six is a blessing and knowing how my body has changed in the last 7 years is really amazing in so many different ways. Hard work to grow a tiny human, and then going back to normal fulltime function deserves a celebration, and gratitude towards my body. So when I heard about the campaign I felt inspired to be a part of it, regardless! I don’t measure up to what society tells me should be the ideal. I feel people need to put less pressure on mums to go back to their previous bodies before the babies and worry about their overall health mentally, emotionally and physically, to live a fulfilling life in order to give love and care for the new life. I’m happy with my body, and only have an umbilical hernia that needs to be repaired due to my twin pregnancy, but other than that maybe I need to exercise when I get more time, as I need more energy to look after my six children. I don’t feel different after giving birth – I feel the same and feel happier even though I gained lots of weight afterwards. It’s rewarding to be able to produce fruits and look after them!”

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